AI generation is moving at breakneck speed — and few industries are feeling the tremors more than advertising.
Just take a look at the following video created by a user on X.com.
No big production team. No studio. No six-figure budget.
Just a single person using AI tools to stitch together a captivating, cinematic-quality commercial.
Can you believe this was made for just $9 and in under an hour using Higgsfield’s new model?! 🤯🔥 pic.twitter.com/b0tw0TdQNX
— TechHalla (@techhalla) April 3, 2025
A few years ago, this would’ve taken a small army and a massive checkbook.
Today? It’s becoming a solo weekend project.
Why Commercials Are First on the Chopping Block
Commercials are the perfect target for AI disruption — and it all comes down to length.
With just a few seconds of footage to work with, AI can now:
- Write the script
- Generate scenes
- Add voiceover
- Create motion graphics
- Edit the entire clip
All using tools that are:
- Rapidly improving
- Becoming more accessible
- Often free or low-cost
When you can generate, direct, and edit an ad in a single interface, the traditional production pipeline starts to feel… prehistoric.
What Happens to the Industry?
Legacy companies will still pay top-tier graphic and VFX artists — especially for major campaigns.
There’s still a place for bespoke, human-crafted storytelling.
But the real disruption is cost.
A once-$100,000 flashy video can now be recreated for 0.1% of the cost — just $100.
That’s a 1,000x drop in price.
When costs collapse like that, competition explodes.
Expect a flood of AI-generated ads from:
- Solo creators
- Small businesses
- Startups
- Niche influencers
It’s no longer about who can spend the most money — it’s about who can move the fastest and create content that resonates.
The New Creative Bottleneck
We’re entering an era where the creative bottleneck is no longer tools or talent.
It’s taste and timing.
The question isn’t can you make a stunning commercial.
It’s can you make one that cuts through the noise?
Final Thoughts
AI isn’t just a new tool in the creative toolbox.
It’s redefining how we create, share, and compete.
The future of advertising won’t be defined by money.
It’ll be defined by speed, story, and style.
And AI?
It’s not just adapting.
It’s leading.